OUR HISTORY

THE STORY SO FAR
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THE BEGINS: 1970's

JokerBoat, born in 1971 from the entrepreneurial adventure of two brothers Giuseppe Aiello and Domenico Aiello, originally started off with the name EuroNautiSport. Whilst small and completely hand made, EuroNautiSport was one of the first and most innovative nautical business in Italy at the time.

The first vessels built where small and entirely made by hand, this to ensure quality and continuous improvement through engaging the product hands first; a core principle retained in the years to come and still fundamental today.

A peak increase in orders for the Profi 250, 300, 450 and 520 becoming huge hits everywhere and increasing the number of competitors in all Italy lead the 2 brothers to expand the company and diversificate the products even more.

THE 80s AND THE COASTER SERIES

The 1980s brought a separation amongst the brothers due to clash of ideas and the will of each to create something special to call their own. It was then that, what we know today as JokerBoat was born.

JokerBoat started off as a small company producing boats smaller than 6 meters in length called Coasters; mostly tailored to fishing and small family leisure. The majestic Coaster 550 and Coaster 420 remain a sturdy sales force amongst the range until the late 80s when the Clubman series made its appearance on the international market.

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THE 90': SUCCESS OF THE CLUBMAN SERIES

The Clubmans where and still are, more family oriented, bigger in length and width, innovative and always dictating fashion within the segment.

Clubman 19, Clubman 21, Clubman 22 are what started off what would later become one of the best selling series amongst all other competitor RIB manufacturers.

Over 600 boats left the factory each year, number only to increase to 1000-1200 units per year in the following decade with an ever growing range of products such as the Wide series, Mainstream series and Jet Tenders.

TODAY AND TOMORROW

JokerBoat has evolved during the years to become a well known global RIB brand. Europe wide JokerBoat is present in 11 European states, in the UAE and Turkey.
Moreover the appeal of the new products, such as the Clubman 35 (the biggest model boat built by JokerBoat) and the Clubman 28,spiked appeal towards different markets and different target niches.

The future for JokerBoat is a productive one. Models are changed regularly, tweaked to interest clients and satisfy their need. Expansion is also a key factor on the table to enlarge the reach of our products globally.

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“JokerBoat is a passion. We strive to supply products that are tailor made, fashionable but most of all practical to our clients. all of our 5 series have in common these 3 principles and are thought for the needs and wants of every singular client”.